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What is Generative Engine Optimisation?

GEO puts you and your brand in position to be included by AI generated responses across platforms like ChatGPT, Google AI Overview, Gemini, and others. Because users have started posing their queries in a conversational tones with an expectation for direct responses, GEO optimises your content to be preferred and seen by AI models as trustworthy and authoritative players in the field. 

The New Frontier of Generative Engine Optimisation

Being cited by AI platforms isn’t something to leave to chance. There are parameters that differ from traditional SEO that must be considered. Generative engine optimisation focuses on experience, expertise, authority, and trustworthiness (E-E-A-T)  alongside relevance to user intent. What your page needs to do is to clearly demonstrate these traits across the site’s content, structure, and data. 

It may sound like a lot to manage, but we’re here to help. Our expertise in AI search optimisation means that you’re ready for now and prepared for the future. Whether it’s boosting your ChatGPT search ranking or getting your content featured in Google’s AI-generated search summaries through Google SGE optimisation, we’ve got you.

Here’s a brief overview of two of the main goals to aim for when it comes to generative engine optimisation:

  • AI Readability and Quotability
    We structure your page and content so they are easily read and quoted by AI platforms. This addresses the text, page layout, structured data, and formatting. 
  • Trust and Credibility Through E-E-A-T
    We’ve discussed this earlier, but conveying strong E-E-A-T can be done in several ways such as highlighting real-world experience, incorporating user-relevant and trusted sources, and building trust online.
Get Started On Your Generative AI SEO Campaign

Traditional SEO Still Matters

We’re talking a lot about what’s new, but generative engine optimisation doesn’t replace traditional SEO. Instead, it works hand in hand with it, using traditional SEO techniques like structured content, backlinking, and internal linking as foundations for an evolved, and more effective outcome. By building on the foundations of traditional SEO, generative engine optimisation significantly adds to your page’s credibility and visibility in user searches and conversions. 

Be Among the First Names that Come Up with GEO

01

Have a Conversation with Workhorse Digital

We have a conversation with you to better understand your goals and ideal outcomes in the SEO space, honing in on how GEO can be a new landscape for your business to thrive in and stand as a credible brand and authority.

02

GEO Strategy Development

We deep dive into your website, benchmarking performance, identifying content gaps, and defining your priority pages and high-value keywords. Afterwards, we draw up a strategy that incorporates the best of both generative engine optimisation and traditional SEO in order to make sure your brand is visible and prepared for now and for the future.

03

Implementation of GEO Strategy

We clean, structure, and grow your website with the new parameters of AI platforms in mind, enabling you to achieve your generative engine optimisation goals efficiently and promptly.

04

Monitoring & Optimisation

We track improvements of your website’s health, rank, and authority against initial benchmarks and your competition.

05

Reporting & Analysis

Taking a phased approach, we measure progress toward your defined goals at regular meetings and analyse data in a custom, dynamic report.

Our Results Speak for Themselves

Working closely with our clients, we turn challenges into achievements with measurable growth and ideal outcomes. Our case studies show that our work in generative engine optimisation delivers real value to businesses, and that you could be next when you saddle up with Workhorse Digital.

Moët & Chandon
  • SEO
  • Social & Consultancy
  • Search Ads

A venerable champagne brand trying out a completely new way of reaching its customers, find out how we helped Moët & Chandon further their success story.

25%

Conversion Rate Increase

60%

Increase in Organic Traffic

Veuve Clicquot
  • SEO
  • Social & Consultancy
  • Search Ads

What’s the best way to promote beach luxury? Digital marketing! Find out how we partnered with Veuve Clicquot to help sell an exclusive lifestyle collection through their seasonal e-commerce store.

200%

Increase in Monthly Revenue

400%+

Quaterly ROAS

01 / 03

An award-winning agency, renowned for excellence & endorsed by industry leaders.

from 300+ happy clients

Testimonials

“We partnered with Workhorse Digital to help create our performance marketing strategy across paid search, shopping, social and SEO. Engagement from our consumers has been great, and we’re seeing purchases across our entire range and high levels of on-page engagement.”

Kaysie Direen Moët Hennessy ANZ - Head of Digital & Consumer Engagement

“Dan and his team provide a very honest and trustworthy service in an industry that is hard to understand and trust. They go above and beyond as a team. Highly recommend.”

Erin Bull

“Dan is informed, professional & really understands the art of turning your marketing spend into real dollars back into your business. His ability to optimise your ROI is impressive. No fluff, just ethics & expertise.”

Nedda Daou

“Dan and his team provided great results on generating quality leads via their Social Media Ads. They also have amazing communication skills to keep us in the loop and updates.”

Badi Ceren

“Met Dan at a networking event and heard his presentation. Very knowledgeable and insightful”

Khoa Pham

“Have worked with Workhorse strategically and have found them to be prompt and very knowledgeable in the advice they provide. Well done team”

Nick Krest

“Great no BS advice that works for businesses. Non cookie cutter strategy for digital marketing that delivers results.”

Emily Cubbins

“Super professional and down to earth. A breath of fresh air in a confusing space.”

Bruce Fox

“Dan and the team at Workhorse Digital are phenomenal. Committed to providing an ethical service and ensuring the client understands what is happening every step of the way. Great at explaining things on a level which is easy for someone to understand without a technical digital marketing background. If you are looking for a company you can trust to help you move your business forward, I highly recommend Workhorse Digital.”

Rebecca Wadley
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Discover the Workhorse Difference Today

    Answers to Your GEO Questions

    Yes, local SEO is crucial for businesses targeting a local audience. It involves optimising your online presence to appear in local search results, Google My Business optimisation, and acquiring local citations. This helps businesses attract nearby customers.

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    Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

    Lorem Ipsum is simply dummy text of the printing and typesetting industry.