What’s the best way to promote beach luxury? Digital marketing! Find out how we partnered with Veuve Clicquot to help empty the shelves at their Hotel Clicquot E-commerce store.
The Client
The Client
For over 250 years, Veuve Clicquot has been defined by its quest for excellence, love of the finest grape variety, Pinot Noir, and mastery of the art of aging champagne. Hotel Clicquot was created as a place where guests can discover the extraordinary world of Veuve Clicquot. Alongside the Noosa hotel stay experience, exclusive merchandise was offered through an online store, offering a new way for the champagne house to engage the public.
Overview
The Challenge
With a limited sales window and an exclusive array of merchandise available for sale, the Hotel Clicquot online store could only rely on seasonal promotions to drive sales. Slow burn awareness driving activities would not have enough time to effectively boost sales, and both Veuve Clicquot and partner brands such as Smeg were eager to see a high level of engagement is a strictly limited timeframe.
The Challenge
The Solution
The Solution
With a primary focus on driving sales to ensure that Veuve Clicquot’s could achieve their revenue targets within the time available, we created a variety of ad sets across both Google PPC and Google Shopping campaigns, optimising the e-commerce store setup to best feed product data into these campaigns. As with all our campaigns, we carried out a manual bidding strategy with daily monitoring and updating throughout the campaign’s infancy to avoid wasted spending and ineffective targeting.
The Results
Through conversion-focused paid marketing campaigns, the Hotel Clicquot shop was able to generate significant sales in a short space of time. The year-on-year success of this campaign allowed the Veuve Clicquot e-commerce store to expand from a seasonal sales channel into a permanent one.
The success of this campaign was thoroughly consolidated moving into the second year. Comparing YoY data showed significant increases in revenue generated, customer engagement, audience reach and the percentage of returning customers.
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200%
Increase in Monthly Revenue
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400%+
Quaterly ROAS
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2.5x
Increase in Add to Cart
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170%
Revenue Target Achieved
Testimonial
“Workhorse Digital helped us launch our first performance marketing campaign to sell out the majority of items in the first four months. We exceeded all expectations, over-delivering on website traffic, sales and conversion rates.”
